Sharon Hurley Hall

Imagine that every time one of your customers or potential customers had a specific question or needed one-on-one help, they could get a response—without the need for you to actually have the conversation yourself. This is an increasingly common reality that you can achieve with conversational commerce.

6 social media tools put through their paces to see which one is best under which circumstances. Includes comparison charts for easy reference.

This article describes ways small businesses can improve email newsletters to reach customers more effectively.

Got questions about conversion optimization? (Even possibly “What is conversion optimization?”) You’re not the only one. Conversion rate optimization can get pretty technical and be very intimidating, and if you’re just getting started, you might need a helping hand.

Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads.
If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.
In this article, we’ll cover:
What lead generation is
How it relates to other marketing tactics
The link between lead generation and sales and marketing
We’ll also look at some proven lead-generation strategies and talk about the role of content in genera...

If you’re just getting started in User Experience (UX) Design, then there are a couple of things you need to get hired — a portfolio that wows and a resume that makes you look your best.
But how do you get this done when you don’t have a lot of experience? It’s a vicious cycle. Potential clients and recruiters want you to have experience, but you can’t get experience till somebody hires you.
Luckily, you don’t have to face this problem alone. In this guide, we provide tips and examples for cr...

Ever been overwhelmed by the task of finding a copywriter on Fiverr? You’re not the only one. With thousands of service providers to choose from—including many whose gigs look and sound the same—it can be hard to know which copywriter will suit you and your project best.

Back in 2016, my Contently portfolio estimated I'd written 677,000 words. Since then, and articles have got longer and more complex. So I'm pretty secure in the claim that I've written more than a million words in the past couple of years - here's my process.

Cart abandonment—it’s a sad fact of life for eCommerce retailers.
As a shopper, you’ve probably abandoned plenty of carts yourself. As a retailer, you often wish that more people would actually complete a purchase instead of leaving their carts behind.
But can you do anything about eCommerce cart abandonment, and win back some of those lost sales?
You certainly can, but there are a lot of different areas to navigate and improve. That’s why we’ve created this in-depth guide to completely demys...

If you're going to promote your business and products to customers today, one technique you have to master is digital remarketing. If you don't, you could be missing out on valuable sales.

Are you using SEO effectively to boost your business?

SEO is essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right.

If not, your business might as well be invisible online, and who wants that, right?

We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO.

Google’s always tweaking its search algorithms, so there’s no guarantee that SEO practices that worked in the past will keep working in the future....

Using email marketing is a no-brainer for any eCommerce retailer. In fact, it remains one of the best ways to reach your customers. According to DMA Insight, 99 percent of consumers check their email daily, often multiple times.

Are you using content marketing effectively to reach your customers and grow your business?

These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales.

There’s just one problem.

Without the right content marketing strategy, tactics, and tools, you won’t get those benefits.

So how do you avoid wasting your time on the wrong content marketing approach?

Simple. Read...

Are you using infographics in your presentations and marketing?
If not, maybe it's time to start. Infographics combine data and visual representation with analysis. In this guide, I'll discuss what infographics are and how they help presenters. I'll also share some tips for creating better infographics.

If you're using the world's most popular content management system, WordPress, to run your business website, it couldn't be simpler to get a new look for your site. That's because all you have to do is find a new WordPress template.