Sharon Hurley Hall is a professional writer and blogger. Her work has been published on Amex Business Trends, Square, BBVA, OptinMonster, CrazyEgg & more. Connect with Sharon on Twitter @shurleyhall
By Sharon Hurley Hall
The U.S. has a significant literacy problem. Some 21% of adults in the country are completely or functionally illiterate, and more than a third of students are below basic reading level in the fourth grade.
By so radically disrupting schooling, the Covid-19 pandemic has only made this problem more acute. A Stanford study found the reading fluency of second and third graders is lagging by approximately 30% in comparison with what would be considered the norm in an uninter...
It’s almost inevitable that at some point in your business, you’re going to face a crisis. PwC’s 2019 Global Crisis Survey of 2,084 senior executives in 43 countries found that 69% of businesses had experienced a crisis in the last five years, and 95% expect to experience a crisis in the future.
Employee benefits are more than flexible PTO and health insurance. The financial strain caused by the pandemic has created a growing need for benefits that can help people take control of their finances.
You've started your small business, and now you're thinking about incorporating social media advertising into your digital marketing mix. It's a great idea, especially if you want more control over the web traffic you attract.
Here's what you need to know about effective paid social media marketing.
When you set up your business website, one of your first goals is getting web traffic. But that's only the first step in making your website successful. If you're going to grow your revenue and your business, that web traffic needs to convert to leads and sales. Here are some tips on helping you create a high-converting business website.
This guide highlights landing page statistics that will help you to improve conversions on your landing page, and achieve your business goals.
A thoughtful store layout can help customers browse and buy safely, especially as the holiday season approaches.
Here are some tips on how to revamp your store layout, along with examples from retailers who are bringing creativity to their store configurations.
People are increasingly completing their holiday shopping online. Here's how you can make sure your ecommerce shop is built to handle it.
Discover the pros and cons of traditional vs digital advertising, and why and when you should use them to promote your small business.
With the COVID-19 pandemic continuing to aﬀect everyone's lives, remote work is looking like the way many small businesses have to operate for the foreseeable future.