Sharon Hurley Hall is a professional writer and blogger. Her work has been published on OptinMonster, CrazyEgg, GrowthLab, Unbounce, OnePageCRM and Mirasee. Connect with Sharon on Twitter @shurleyhall
Cart abandonment—it’s a sad fact of life for eCommerce retailers.
As a shopper, you’ve probably abandoned plenty of carts yourself. As a retailer, you often wish that more people would actually complete a purchase instead of leaving their carts behind.
But can you do anything about eCommerce cart abandonment, and win back some of those lost sales?
You certainly can, but there are a lot of different areas to navigate and improve. That’s why we’ve created this in-depth guide to completely demys...
Social media is one of the best ways for businesses to connect with their target customers, but it's a moving target: Platforms come and go, and capabilities change.
To help you get ahead of the trends, here are some of the new ways businesses use social media to keep the attention of their customers.
1. Connecting with customers on messaging apps
In the last couple of years, all the major social media platforms have expanded their in-app messaging capabilities to businesses, including the tw...
Are you using SEO effectively to boost your business?
SEO is essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right.
If not, your business might as well be invisible online, and who wants that, right?
We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO.
Google’s always tweaking its search algorithms, so there’s no guarantee that SEO practices that worked in the past will keep working in the future....
Are you using content marketing effectively to reach your customers and grow your business?
These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales.
There’s just one problem.
Without the right content marketing strategy, tactics, and tools, you won’t get those benefits.
So how do you avoid wasting your time on the wrong content marketing approach?
Do you want to know how companies like Groupon, Airbnb, or Dropbox became successful so quickly?
“Slow and steady” doesn’t always win the race – especially in the internet age.
These days, successful startups are using growth hacking strategies to fast-track their success, gaining millions of users in just a few short years.
And it’s not just for startups: any business can use growth hacking techniques to accelerate your success without breaking the budget.
In this guide, we’re going to walk ...
Most of your website visitors aren't ready to make a purchase
Good content marketing builds trust and provides value
Content marketing requires a real time investment
The number one problem I see with people running eCommerce sites is that their primary goal on the website is to sell a product or service,” says Joe Howard, CEO of WP Buffs, which provides managed care plans for website owners and agencies. That probably seems like a good idea, but here’s why Howard thinks they’re ...
Podcasting is huge, and getting bigger. All over the world, people are listening to content on the go. And they love it.
So, if you’ve decided that this is the year to launch a podcast, that’s likely a great move.
But here’s something you might not know: getting the most from your podcast isn’t just about the audio. If you really want to rock podcasts for marketing, you have to publish your podcast show notes.
In this guide we’ll show you:
The stats to help you understand the podcasting trend...
Sometimes entrepreneurs and small business owners are so focused on working IN their business that they forget to work ON their business. That's one reason why 20% of businesses fail in the first year, and half of all businesses never make it to year five.
One way to buck the trend is to keep your business growing with a steady pipeline of leads. And there's good news — there are some easy and effective ways to keep those leads coming without having to attend networking events or join LinkedI...
I pride myself on never missing deadlines. But every once in a while, the universe throws you a curveball that no amount of time management skills can overcome. On one fateful day, the universe appeared in the form of a monkey.
A few years ago, I was pursuing a freelance career remotely from Barbados. In terms of a home office, it’s hard to beat “tropical paradise.” And the internet connectivity was some of the strongest in the Caribbean. So far, so good.
In addition to sun, sand, surf, and d...
What if you could find a content format with a proven track record, and make the creation process easy? Here’s the good news: creating an ebook offers you both of those benefits.
And you can do it in two minutes with Designrr
Do you know the SEO ranking factors that’ll make a difference to your business this year? SEO requirements keep changing, and it can be hard to keep up with the latest developments.
But if you want your site to get traffic, you have to be in the know.
Well-optimized sites get more and more traffic over time, and that means more leads and sales. If you neglect SEO, no one will be able to find your site, meaning all your hard work will be for nothing.
In this guide, we’re going to share the ess...
Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs.
It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.
Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.
That’s likely why a similar percentage (64%) say that le...
Are you using a guest blogging strategy as part of your content marketing plan?
If you aren’t, it’s time to start now. Over the years, there’s been plenty of speculation about the death of guest blogging, but the tactic remains one of the most effective ways to promote yourself and your business.
Here are just a couple of examples to prove our point. Elna Cain used a guest blogging strategy to make a full time income from freelance writing. And Buffer used guest blogging to attract 100,000 cu...
Are you using the power of search engine optimization (SEO) for lead generation? If you’re not using SEO as part of your marketing strategy, you’re missing a great opportunity to get more qualified organic leads by attracting more traffic to your website.
What is Lead Generation in SEO?
How does SEO help with lead generation? Here’s how it works, in a nutshell:
SEO increases your site’s search ranking for content using the business-related keywords you want to target
When potential customers ...
What is conversion rate optimization (CRO) and how can it help you? If you’ve been wanting to understand this key part of marketing, you’re in the right place.
In this beginner’s guide, we’re going to explain what conversion rate optimization is, the benefits you can get, and how to get started with your CRO strategy so you can get more leads and sales from the traffic you already have.
First, let’s get started with a definition of conversions.
What is a Conversion in Marketing?