Sharon Hurley Hall

Employees with children may be struggling to balance work and parenting. Being flexible and supportive can help keep them engaged and productive. Here's how businesses can do that.

People are increasingly completing their holiday shopping online. Here's how you can make sure your ecommerce shop is built to handle it.

This guide highlights landing page statistics that will help you to improve conversions on your landing page, and achieve your business goals.

Discover the pros and cons of traditional vs digital advertising, and why and when you should use them to promote your small business.

Every small business needs a strong marketing plan to succeed. Here's how you can make the most of a limited marketing budget.

Ready to start marketing your small business? Here are some of the key digital marketing terms and strategies you'll need to know.

Not sure where to start with branding your small business? These five steps will prime you for success with brand awareness and marketing.

With the COVID-19 pandemic continuing to affect everyone's lives, remote work is looking like the way many small businesses have to operate for the foreseeable future.

As an eCommerce brand, how can you turn new customers into repeat buyers? One of the absolute best ways is: providing them with a stellar shopping experience. Here are seven key areas to focus on to enhance the customer experience at your eCommerce store.

From the headline to the call-to-action (CTA), every aspect of landing page copywriting is fundamental to helping you to achieve your goal of getting leads and sales.
In this guide, we look at how to write landing page content that converts. We also share some best practices and content landing page examples to inspire you.

If you’re looking for a quick way to improve your real estate marketing, start creating fantastic real estate landing pages. In this guide, we share tips on creating landing pages, and focus on real estate landing page ideas that will help your business grow.

In this article, we’ll cover some of the key reasons why it’s good news when subscribers forward your emails. We’ll also look at what the data says about the most forwarded types of emails, and share seven tips to help you earn more forwards.

In this article, we’ll look at what a user persona is, some of the ways you can make user personas effective and start implementing persona development as part of your design process.

In the last three years, there’s been a rampant increase in reports of the use of digital marketing tools like social media to spread false information, commonly referred to as “fake news.” In this guide, we delve into the fake news phenomenon. We’ll also look at the top fake news websites, and assess the future of fake news.

These days, mobile marketing landing pages are a must for any business. In this guide, we share examples and best practices to help you in this endeavor.