Sharon Hurley Hall

Using email marketing is a no-brainer for any eCommerce retailer. In fact, it remains one of the best ways to reach your customers. According to DMA Insight, 99 percent of consumers check their email daily, often multiple times.

Raise your hand if you’ve ever been tempted to pay for a no-fail, sure-thing writing course, mentorship, or self-help guide from a self-professed expert. You’re not alone. Fake freelance gurus are everywhere in the freelance industry, and they’re dangerous.

Are you using SEO effectively to boost your business?
SEO is essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right.
If not, your business might as well be invisible online, and who wants that, right?
We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO.
Google’s always tweaking its search algorithms, so there’s no guarantee that SEO practices that worked in the past will keep working in the future....

Cart abandonment—it’s a sad fact of life for eCommerce retailers.
As a shopper, you’ve probably abandoned plenty of carts yourself. As a retailer, you often wish that more people would actually complete a purchase instead of leaving their carts behind.
But can you do anything about eCommerce cart abandonment, and win back some of those lost sales?
You certainly can, but there are a lot of different areas to navigate and improve. That’s why we’ve created this in-depth guide to completely demys...

Social engagement doesn't have to be a time sink. There's a lot you can do in just five minutes a day.

Being overloaded can decrease productivity by up to 68%. So sometimes, the best approach is to do less, and make it count. Here are some tips on the “less is more” approach to productivity.

Freelancing can be a lonely business, especially if you work from home all the time. It can also be isolating. It’s tempting to give in to the hustler’s mentality—the assumption that anyone who does what you do is gunning for your job. But as more creatives pursue freelance recalibrate for long-term careers, hustling and hoarding gigs lose their value as business practices.
Relationships and networking will always be critical, and some of the most important relationships are the ones freelanc...

No matter what business you're in, you can't ignore the potential of the holidays to boost your annual income. Depending on your sector, the National Retail Federation says that holiday sales represent anywhere from 16% to 30% of annual sales. With U.S. sales forecast to exceed $717 billion this year, that's a big chunk of change.
So, how can you get your share of the holiday sales boom? One way is to send emails to your website visitors and customers.

Social media is one of the best ways for businesses to connect with their target customers, but it's a moving target: Platforms come and go, and capabilities change.
To help you get ahead of the trends, here are some of the new ways businesses use social media to keep the attention of their customers.
1. Connecting with customers on messaging apps
In the last couple of years, all the major social media platforms have expanded their in-app messaging capabilities to businesses, including the tw...

Are you using content marketing effectively to reach your customers and grow your business?
These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales.
There’s just one problem.
Without the right content marketing strategy, tactics, and tools, you won’t get those benefits.
So how do you avoid wasting your time on the wrong content marketing approach?
Simple. Read...

Do you want to know how companies like Groupon, Airbnb, or Dropbox became successful so quickly?
“Slow and steady” doesn’t always win the race – especially in the internet age.
These days, successful startups are using growth hacking strategies to fast-track their success, gaining millions of users in just a few short years.
And it’s not just for startups: any business can use growth hacking techniques to accelerate your success without breaking the budget.
In this guide, we’re going to walk ...

Key lessons:
Most of your website visitors aren't ready to make a purchase
Good content marketing builds trust and provides value
Content marketing requires a real time investment
The number one problem I see with people running eCommerce sites is that their primary goal on the website is to sell a product or service,” says Joe Howard, CEO of WP Buffs, which provides managed care plans for website owners and agencies. That probably seems like a good idea, but here’s why Howard thinks they’re ...

Podcasting is huge, and getting bigger. All over the world, people are listening to content on the go. And they love it.
So, if you’ve decided that this is the year to launch a podcast, that’s likely a great move.
But here’s something you might not know: getting the most from your podcast isn’t just about the audio. If you really want to rock podcasts for marketing, you have to publish your podcast show notes.
In this guide we’ll show you:
The stats to help you understand the podcasting trend...