Sharon Hurley Hall

It’s almost inevitable that at some point in your business, you’re going to face a crisis. PwC’s 2019 Global Crisis Survey of 2,084 senior executives in 43 countries found that 69% of businesses had experienced a crisis in the last five years, and 95% expect to experience a crisis in the future.

Employee benefits are more than flexible PTO and health insurance. The financial strain caused by the pandemic has created a growing need for benefits that can help people take control of their finances.

Employees with children may be struggling to balance work and parenting. Being flexible and supportive can help keep them engaged and productive. Here's how businesses can do that.

You've started your small business, and now you're thinking about incorporating social media advertising into your digital marketing mix. It's a great idea, especially if you want more control over the web traffic you attract.
Here's what you need to know about effective paid social media marketing.

When you set up your business website, one of your first goals is getting web traffic. But that's only the first step in making your website successful. If you're going to grow your revenue and your business, that web traffic needs to convert to leads and sales. Here are some tips on helping you create a high-converting business website.

This guide highlights landing page statistics that will help you to improve conversions on your landing page, and achieve your business goals.

A thoughtful store layout can help customers browse and buy safely, especially as the holiday season approaches.
Here are some tips on how to revamp your store layout, along with examples from retailers who are bringing creativity to their store configurations.

Employee scheduling is a never-ending task for managers and business owners. Even under normal circumstances, it can be difficult to accurately anticipate staffing needs and maximize productivity while staying fair to employees.

People are increasingly completing their holiday shopping online. Here's how you can make sure your ecommerce shop is built to handle it.

Discover the pros and cons of traditional vs digital advertising, and why and when you should use them to promote your small business.

Every small business needs a strong marketing plan to succeed. Here's how you can make the most of a limited marketing budget.

Ready to start marketing your small business? Here are some of the key digital marketing terms and strategies you'll need to know.

Not sure where to start with branding your small business? These five steps will prime you for success with brand awareness and marketing.

With the COVID-19 pandemic continuing to affect everyone's lives, remote work is looking like the way many small businesses have to operate for the foreseeable future.