Sharon Hurley Hall

What’s the real deal with eCommerce SEO and keywords? Do you still need them—and how should you use them to make more sales? TL;DR: Keywords are an important part of SEO.

Diversity in the workplace continues to be an important topic. In many countries, companies are examining their hiring practices, work cultures and attitudes to create inclusive workplaces with equality of opportunity and treatment..

If you want to win more business, you need lead generation strategies in your marketing toolbox.

How do you decide what a good native ad campaign looks like? Here we share ten successful native advertising examples to inspire you.

In this guide, we’ll look at why it’s crucial to think about digital customer experience management, and how to deliver a great one.

It can be tough to come up with content ideas for your emails. Here are some ideas to keep them relevant and engaging to your customers.

With the right strategy, you can successfully wean social media followers over to your website, making your business more successful. Here’s how to achieve this.

eCommerce email marketing is evolving fast, and by. 2020 marketers will have to contend with new technologies, an ocean of data, and more savvy consumers.

In this guide, I'm going to walk you through what marketing automation is, and will share some benefits, best practices and types of marketing automation campaigns.

There are many social media scheduling tools out there, but you need one you can really trust. You don’t want to waste your time – or money, for that matter – on a tool that won’t get your content posted when you need it to be. We've test 6 tools so you won't have to

In this article, we’re going to delve into what user flows are, why you need them, and how you create them to achieve more successful e-commerce websites.

Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.

Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads.
If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.
In this article, we’ll cover:
What lead generation is
How it relates to other marketing tactics
The link between lead generation and sales and marketing
We’ll also look at some proven lead-generation strategies and talk about the role of content in genera...

Imagine that every time one of your customers or potential customers had a specific question or needed one-on-one help, they could get a response—without the need for you to actually have the conversation yourself. This is an increasingly common reality that you can achieve with conversational commerce.

6 social media tools put through their paces to see which one is best under which circumstances. Includes comparison charts for easy reference.