Sharon Hurley Hall

As an eCommerce brand, how can you turn new customers into repeat buyers? One of the absolute best ways is: providing them with a stellar shopping experience. Here are seven key areas to focus on to enhance the customer experience at your eCommerce store.

From the headline to the call-to-action (CTA), every aspect of landing page copywriting is fundamental to helping you to achieve your goal of getting leads and sales.
In this guide, we look at how to write landing page content that converts. We also share some best practices and content landing page examples to inspire you.

If you’re looking for a quick way to improve your real estate marketing, start creating fantastic real estate landing pages. In this guide, we share tips on creating landing pages, and focus on real estate landing page ideas that will help your business grow.

In this article, we’ll cover some of the key reasons why it’s good news when subscribers forward your emails. We’ll also look at what the data says about the most forwarded types of emails, and share seven tips to help you earn more forwards.

In this article, we’ll look at what a user persona is, some of the ways you can make user personas effective and start implementing persona development as part of your design process.

In the last three years, there’s been a rampant increase in reports of the use of digital marketing tools like social media to spread false information, commonly referred to as “fake news.” In this guide, we delve into the fake news phenomenon. We’ll also look at the top fake news websites, and assess the future of fake news.

These days, mobile marketing landing pages are a must for any business. In this guide, we share examples and best practices to help you in this endeavor.

In this article, we’ll look at the latest research on how potential customers discover your eCommerce brand, and how to market your com...

What’s the real deal with eCommerce SEO and keywords? Do you still need them—and how should you use them to make more sales? TL;DR: Keywords are an important part of SEO.

Diversity in the workplace continues to be an important topic. In many countries, companies are examining their hiring practices, work cultures and attitudes to create inclusive workplaces with equality of opportunity and treatment..

If you want to win more business, you need lead generation strategies in your marketing toolbox.

How do you decide what a good native ad campaign looks like? Here we share ten successful native advertising examples to inspire you.

In this guide, we’ll look at why it’s crucial to think about digital customer experience management, and how to deliver a great one.

It can be tough to come up with content ideas for your emails. Here are some ideas to keep them relevant and engaging to your customers.

With the right strategy, you can successfully wean social media followers over to your website, making your business more successful. Here’s how to achieve this.