Sharon Hurley Hall

optinmonster.com

How To Nail Travel Industry Email Marketing To Win More Customers

How do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day.
Travel is one of the world’s largest industries, contributing US$7.6 trillion to the world economy, according to Statista.

optinmonster.com

How to Measure Your Content Marketing ROI (The Metrics That Matter)

Is your investment in content marketing really paying off?

If you don’t know your content marketing ROI (return on investment), you’re not alone…

According to the Content Marketing Institute, most marketers aren’t even sure what a successful content marketing program looks like.

How can you tell whether a blog post, tweet or lead magnet really contributes to the bottom line?

How else can content marketing benefit your business – and can those indirect benefits even be measured?

optinmonster.com

Conversion Optimization 101: Split Testing vs. Multivariate Testing

Conversion Optimization 101: Split Testing vs. Mult...

optinmonster.com

How to Write an Epic Case Study that Wins More Business

How to Write an Epic Case Study that Wins More Busi...

optinmonster.com

Is Email Marketing Dead? Here’s What the Statistics Show

Is Email Marketing Dead? Here’s What the Statistics Show

optinmonster.com

39 Places to Find Images for Better Conversions

39 Places to Find Images for Better Conversions

growthlab.com

7 Key Steps to Improving Lead Generation from Your Website ...

7 Key Steps to Improving Lead Generation from Your ...

influentialcontent.com

Here are 12 Tools to improve your writing

Are you getting the results you expected from your content marketing assets? If not, maybe the problem is a lot simpler than you think. Maybe it’s just bad writing. It’s a tough pill to swallow, I know, but don’t discount it. The fact is, people come to you because you're an expert in your niche, and elementary mistakes can damage your reputation and make people click away — forever.

influentialcontent.com

Why Every Site Should Conduct A Content Analysis (And How To Do It)

A content audit generally consists of listing and evaluating all the content on your site. If you have a small site, you may be able to list your content manually, but that won't work for larger sites and companies. Instead, you will need to use an automated method to get a comprehensive listing of site content. You may need to use multiple tools to get all the information you need.

influentialcontent.com

How To Cite A Website: Showing Your Sources

If you're doing any kind of research, whether for an article, blog post or research paper, the chances are you're doing it online. That's why it's important to know how to properly cite a website.

influentialcontent.com

How To Conquer Content Marketing's Engagement Challenge

The biggest challenge that content marketers face has remained for the past five years. The challenge? Creating engaging content. Research from Content Marketing Institute shows that this is a top concern for 50 percent of B2C marketers and 54 percent of B2B marketers -- just as it was back in 2010. It's the central problem in content marketing: If you can't produce engaging content, you will struggle to turn readers into buyers.
"People want to consume useful, engaging, and/or entertaining c...

influentialcontent.com

How To Find The Best Content For Your Target Audience

Content is everywhere, which is why you have to raise the bar. There is an insane amount of information generated every second, so the content you produce can easily get lost. To stop this from happening, says Sonja Jobson, your content needs to be more than accurate and relevant - it must also be actionable and relatable. This process starts by establishing what's already working for your readers. Indeed, identifying the best content for your audience is one of the most important tasks you m...

influentialcontent.com

Write An Email Subject Line People Want To Click

If you want to get your customers' attention, email still rocks. Research by Marketing Sherpa shows that 70 percent of people prefer companies that communicate with them via email. There's just one problem: email overload. It's real.