Sharon Hurley Hall is a professional writer and blogger. Her work has been published on OptinMonster, CrazyEgg, GrowthLab, Unbounce, OnePageCRM and Mirasee. Connect with Sharon on Twitter @shurleyhall
I pride myself on never missing deadlines. But every once in a while, the universe throws you a curveball that no amount of time management skills can overcome. On one fateful day, the universe appeared in the form of a monkey.
A few years ago, I was pursuing a freelance career remotely from Barbados. In terms of a home office, it’s hard to beat “tropical paradise.” And the internet connectivity was some of the strongest in the Caribbean. So far, so good.
In addition to sun, sand, surf, and d...
Are you using SEO effectively to boost your business?
SEO is essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right.
If not, your business might as well be invisible online, and who wants that, right?
We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO.
Google’s always tweaking its search algorithms, so there’s no guarantee that SEO practices that worked in the past will keep working in the future....
Are you using content marketing effectively to reach your customers and grow your business?
These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales.
There’s just one problem.
Without the right content marketing strategy, tactics, and tools, you won’t get those benefits.
So how do you avoid wasting your time on the wrong content marketing approach?
What if you could find a content format with a proven track record, and make the creation process easy? Here’s the good news: creating an ebook offers you both of those benefits.
And you can do it in two minutes with Designrr
Do you want to know how companies like Groupon, Airbnb, or Dropbox became successful so quickly?
“Slow and steady” doesn’t always win the race – especially in the internet age.
These days, successful startups are using growth hacking strategies to fast-track their success, gaining millions of users in just a few short years.
And it’s not just for startups: any business can use growth hacking techniques to accelerate your success without breaking the budget.
In this guide, we’re going to walk ...
Most of your website visitors aren't ready to make a purchase
Good content marketing builds trust and provides value
Content marketing requires a real time investment
The number one problem I see with people running eCommerce sites is that their primary goal on the website is to sell a product or service,” says Joe Howard, CEO of WP Buffs, which provides managed care plans for website owners and agencies. That probably seems like a good idea, but here’s why Howard thinks they’re ...
Do you know the SEO ranking factors that’ll make a difference to your business this year? SEO requirements keep changing, and it can be hard to keep up with the latest developments.
But if you want your site to get traffic, you have to be in the know.
Well-optimized sites get more and more traffic over time, and that means more leads and sales. If you neglect SEO, no one will be able to find your site, meaning all your hard work will be for nothing.
In this guide, we’re going to share the ess...
Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs.
It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.
Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.
That’s likely why a similar percentage (64%) say that le...
Are you using a guest blogging strategy as part of your content marketing plan?
If you aren’t, it’s time to start now. Over the years, there’s been plenty of speculation about the death of guest blogging, but the tactic remains one of the most effective ways to promote yourself and your business.
Here are just a couple of examples to prove our point. Elna Cain used a guest blogging strategy to make a full time income from freelance writing. And Buffer used guest blogging to attract 100,000 cu...
Are you using the power of search engine optimization (SEO) for lead generation? If you’re not using SEO as part of your marketing strategy, you’re missing a great opportunity to get more qualified organic leads by attracting more traffic to your website.
What is Lead Generation in SEO?
How does SEO help with lead generation? Here’s how it works, in a nutshell:
SEO increases your site’s search ranking for content using the business-related keywords you want to target
When potential customers ...
What is conversion rate optimization (CRO) and how can it help you? If you’ve been wanting to understand this key part of marketing, you’re in the right place.
In this beginner’s guide, we’re going to explain what conversion rate optimization is, the benefits you can get, and how to get started with your CRO strategy so you can get more leads and sales from the traffic you already have.
First, let’s get started with a definition of conversions.
What is a Conversion in Marketing?
Have you made any awful email marketing mistakes? If you have, you’re not alone. As it turns out, even expert email marketers get it wrong sometimes.
Email marketing is one of the best ways to reach your audience, with 90% of people using email daily. But to use email marketing effectively, you’ve got to do it right. That’s why we asked 7 experts: “What’s the worst mistake you ever made with email marketing?”
They’ve shared their examples of poor email marketing strategy in some pretty reveal...
Picture this: You’ve spent a few minutes browsing a website. As you look around, you get more and more excited about the possibility of buying the product or service. Then you click through to the pricing page… and suddenly doubt whether you should go through with it. You click away, and don’t come back.
We’re willing to bet that all of you have experienced this at some point.
And your customers have, too. Once customers are sold on the value of your product to them, their next step is to vis...
Are you confused about whether to use double opt-in vs. single opt-in for your email list?
Email marketing is one of the best ways to engage with visitors and turn them into subscribers and customers. According to Smart Insights, every dollar you spend on email marketing brings you $40 in return.
But before they can read your emails, they’ve got to subscribe, and that’s why there’s a debate over the best opt-in method.
In this article, we’re going to lay out the pros and cons of double opt-in...
How do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day.
Travel is one of the world’s largest industries, contributing US$7.6 trillion to the world economy, according to Statista.