Sharon Hurley Hall is a professional writer and blogger. Her work has been published on OptinMonster, CrazyEgg, GrowthLab, Unbounce, OnePageCRM and Mirasee. Connect with Sharon on Twitter @shurleyhall
Are you getting the results you expected from your content marketing assets? If not, maybe the problem is a lot simpler than you think. Maybe it’s just bad writing. It’s a tough pill to swallow, I know, but don’t discount it. The fact is, people come to you because you're an expert in your niche, and elementary mistakes can damage your reputation and make people click away — forever.
A content audit generally consists of listing and evaluating all the content on your site. If you have a small site, you may be able to list your content manually, but that won't work for larger sites and companies. Instead, you will need to use an automated method to get a comprehensive listing of site content. You may need to use multiple tools to get all the information you need.
The biggest challenge that content marketers face has remained for the past five years. The challenge? Creating engaging content. Research from Content Marketing Institute shows that this is a top concern for 50 percent of B2C marketers and 54 percent of B2B marketers -- just as it was back in 2010. It's the central problem in content marketing: If you can't produce engaging content, you will struggle to turn readers into buyers.
"People want to consume useful, engaging, and/or entertaining c...
Content is everywhere, which is why you have to raise the bar. There is an insane amount of information generated every second, so the content you produce can easily get lost. To stop this from happening, says Sonja Jobson, your content needs to be more than accurate and relevant - it must also be actionable and relatable. This process starts by establishing what's already working for your readers. Indeed, identifying the best content for your audience is one of the most important tasks you m...
If you want to get your customers' attention, email still rocks. Research by Marketing Sherpa shows that 70 percent of people prefer companies that communicate with them via email. There's just one problem: email overload. It's real.
According to multiple studies, around a quarter of people are chronic procrastinators. Even people who aren't habitual procrastinators can take longer to make buying decisions. It turns out that many people find it easier to do nothing than to take action - a BIG problem for e-commerce, which relies on consumers taking action. The solution? Create a sense of urgency.