Sharon Hurley Hall is a professional writer and blogger. Her work has been published on OptinMonster, CrazyEgg, GrowthLab, Unbounce, OnePageCRM and Mirasee. Connect with Sharon on Twitter @shurleyhall
Do you know the SEO ranking factors that’ll make a difference to your business this year? SEO requirements keep changing, and it can be hard to keep up with the latest developments.
But if you want your site to get traffic, you have to be in the know.
Well-optimized sites get more and more traffic over time, and that means more leads and sales. If you neglect SEO, no one will be able to find your site, meaning all your hard work will be for nothing.
In this guide, we’re going to share the ess...
Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs.
It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.
Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.
That’s likely why a similar percentage (64%) say that le...
Are you using a guest blogging strategy as part of your content marketing plan?
If you aren’t, it’s time to start now. Over the years, there’s been plenty of speculation about the death of guest blogging, but the tactic remains one of the most effective ways to promote yourself and your business.
Here are just a couple of examples to prove our point. Elna Cain used a guest blogging strategy to make a full time income from freelance writing. And Buffer used guest blogging to attract 100,000 cu...
Are you using the power of search engine optimization (SEO) for lead generation? If you’re not using SEO as part of your marketing strategy, you’re missing a great opportunity to get more qualified organic leads by attracting more traffic to your website.
What is Lead Generation in SEO?
How does SEO help with lead generation? Here’s how it works, in a nutshell:
SEO increases your site’s search ranking for content using the business-related keywords you want to target
When potential customers ...
What is conversion rate optimization (CRO) and how can it help you? If you’ve been wanting to understand this key part of marketing, you’re in the right place.
In this beginner’s guide, we’re going to explain what conversion rate optimization is, the benefits you can get, and how to get started with your CRO strategy so you can get more leads and sales from the traffic you already have.
First, let’s get started with a definition of conversions.
What is a Conversion in Marketing?
Have you made any awful email marketing mistakes? If you have, you’re not alone. As it turns out, even expert email marketers get it wrong sometimes.
Email marketing is one of the best ways to reach your audience, with 90% of people using email daily. But to use email marketing effectively, you’ve got to do it right. That’s why we asked 7 experts: “What’s the worst mistake you ever made with email marketing?”
They’ve shared their examples of poor email marketing strategy in some pretty reveal...
Picture this: You’ve spent a few minutes browsing a website. As you look around, you get more and more excited about the possibility of buying the product or service. Then you click through to the pricing page… and suddenly doubt whether you should go through with it. You click away, and don’t come back.
We’re willing to bet that all of you have experienced this at some point.
And your customers have, too. Once customers are sold on the value of your product to them, their next step is to vis...
Are you confused about whether to use double opt-in vs. single opt-in for your email list?
Email marketing is one of the best ways to engage with visitors and turn them into subscribers and customers. According to Smart Insights, every dollar you spend on email marketing brings you $40 in return.
But before they can read your emails, they’ve got to subscribe, and that’s why there’s a debate over the best opt-in method.
In this article, we’re going to lay out the pros and cons of double opt-in...
How do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day.
Travel is one of the world’s largest industries, contributing US$7.6 trillion to the world economy, according to Statista.
Is your investment in content marketing really paying off?
If you don’t know your content marketing ROI (return on investment), you’re not alone…
According to the Content Marketing Institute, most marketers aren’t even sure what a successful content marketing program looks like.
How can you tell whether a blog post, tweet or lead magnet really contributes to the bottom line?
How else can content marketing benefit your business – and can those indirect benefits even be measured?
Conversion Optimization 101: Split Testing vs. Mult...
How to Write an Epic Case Study that Wins More Busi...
Is Email Marketing Dead? Here’s What the Statistics Show
How to Create the Perfect Call to Action (Best Prac...